Flutterwave is teaming up with Multichoice Africa on the continent’s biggest reality TV franchise, Big Brother, with a special edition branded Big Brother Titans.
Reality TV fans and pop culture enthusiasts across Africa and the world are in for a big 72-day trip from January 15, 2023.
Big Brother Titan, which is currently broadcasting on DStv 198 and GOtv channel 29 and broadcast live on Showmax, is a combination of two of Africa’s biggest reality shows – Big Brother Naija and Big Brother Mzansi.
The new season features Nigerian and South African housemates in the Big Brother House competing for the Titan crown worth $100,000 in cash and other exciting prizes.
This season is themed “Rise of the Giants” and is described as promoting Pan-Africanism and excellence through entertainment.
The show is co-hosted by Ebuka Obi-Uchendu and Lawrence Maleka, and is available 24/7 to audiences in the United States, United Kingdom, Republic of Ireland, and over 40 African countries, 34 of which are Flutterwave active.
Flutterwave plans to leverage its reach across Africa to highlight members of the small business community to help them grow and expand their businesses.
The Spotlight campaign was launched earlier during the seventh season of BBNaija, where FootCity, Avoir Jewelry, Famasi Africa and other SMEs received a free show which helped them boost sales.
Speaking about the partnership, Dr Busola Tegumola, Head of Content, MultiChoice Nigeria said, “Entertainment is a universal language, and we are excited to bring together two African powerhouses who are fluent in that language.
“With Big Brother Titans, the entire continent of Africa is about to be immersed in entertainment rarely seen on any reality TV show. We are ready and excited to partner with companies like Flutterwave to make that a reality.”
Flutterwave South Africa Country Director Paul Harris said the collaboration with Big Brother Titans speaks to the company’s wide reach across the continent.
The show is broadcast in 40 African countries, and it is an opportunity to support businesses in these countries.
“Big Brother Titans opens up more opportunities for small and medium businesses on Flutterwave to reach a larger audience. With this sponsorship, we’re telling companies in Africa, wherever they are, that they can start anywhere and go far,” Harris noted.
Flutterwave to promote small business in Africa through Big Brother Titans
