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Kellogg hosts Superstars 4.0 winners, and offers a bonus

In a continuous move to contribute its share towards the long-term goal of reducing the number of out-of-school children in Nigeria, Kelloggs – the world’s no. First Cereal, Inc. has once again offered an educational scholarship to another group of young adults who have emerged as winners of the fourth edition of its flagship annual project – the Kellogg’s Superstars Essay Contest.

Kellogg hosted the winners, trustees and their schools owner at a grand reception in Ikeja, Lagos where certificates and cash rewards of one hundred and fifty thousand Naira each were presented among other prizes. The event was attended equally by representatives from the Ministry of Education and the Lagos State Universal Basic Education Board (SUBEB).

Recently, the United Nations Children’s Fund (UNICEF) decried the low enrollment of children in primary schools across Nigeria, despite these being free and compulsory. Therefore, the authority has called for adequate funding for primary education, which will create an enabling environment for increasing demand for quality education.

On this basis, the Kellogg’s Superstars Essay Contest was held in 2019 for the benefit of young children in the age group of five to twelve years to sharpen their writing skills and spark creative thinking in them. Kellogg’s believes that every child instinctively has everything they need to thrive when the circumstances are just right.

A couple of months ago, the brand announced that the portal is open to entries coming from any part of the country. The assignment was to write a short and concise essay of no more than 100 words on the topic “My start to a great day.”

320,000 entries received. After a screening process conducted by a distinguished jury, 150 children emerged as winners in the fourth edition of Kellogg’s Superstars Essay, each receiving a prize of one hundred and fifty thousand Naira to support their educational expenses. Also, another group of 1,000 children were rewarded with useful learning materials as consolation prizes.

This edition took on a more rewarding dimension as the scholarship award was revised upwards by 50%, as well as creating a window for 50 more students than the previous number of annual winners and most importantly, more consolation award winners were covered.

According to BTL National Director for Kellogg’s Tolaram, Mr. Darlington Egabali, “We dream of a well-fed and enlightened generation of superstars in Nigeria and building a better future for tomorrow, and certainly the foundation lies in proper education along with my diet.

Mr. Adeyemi Adebayo, Director, Basic Education Services, Lagos State Ministry of Education, commended Kellogg for raising a generation of healthy children, helping them express themselves through critical thinking and creative writing.

Kellogg hosts Superstars 4.0 winners, and offers a bonus

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