Popular Nigerian Afrobeats singers Ahmed Ololede, better known as Asake and Daniel Benson, better known as BNXN, have been selected by YouTube as recipients of the 2023 YouTube Black Voices Creators.
Announcing this in a statement released on Tuesday, Alex Okosi, General Manager Emerging Markets at YouTube EMEA, said the initiative was a follow-up to a multi-year global commitment made in 2020.
Through the campaign, YouTube will give creators and the African creative sector, respectively, $20,000 and $50,000 in seed funding through the 2023 #YouTubeBlack Voices creator and artist groups.
Okosi, who noted that the aim of the grant is to support and promote black songwriters, producers, creators and artists on the platform, revealed that 40 creators from sub-Saharan Africa will be part of the 135 globally selected #YouTubeBlack Voices Creators enrolled in the group.
Among the 23 artists selected for the #YouTubeBlackVoices are fast-rising African music artists Kamo Mphela from South Africa, Gyakie from Ghana, and BNXN and Asake from Nigeria.
Those selected will also enjoy six months of dedicated partner support with the opportunity to participate in programs including tailored training, workshops and networking programs spread throughout the year.
“We are excited to have creators, music artists and producers from Africa joining others from around the world in the 2023 #YouTubeBlack Voices Fund,” said Okosi.
Singers Asake, BNXN has been selected for the 2023 YouTube Scholarship for African Creators