TECNO Mobile broke through the competition at the Global Brands Awards hosted by UK Global Brands magazine to win the “Most Innovative Mobile Brand in Asia” award.
As a trophy for the media industry’s heavyweight brand, this honor confirms the success of the global re-brand campaign to build TECNO as an “Innovative Technology Brand” from 2021.
The Global Brands Awards is an annual event organized by Global Brands (GBM), an international publication based in the United Kingdom.
The Awards recognize and reward companies and industry giants for their exceptional performance.
TECNO Mobile has been evaluated based on innovation, strategic relationships and new business development.
GBM CEO Shiv Kumar said the award was given in recognition of the brand’s commitment to developing smart and hyper-intelligent devices.
“The award recognizes the brand’s commitment to technological innovation and continuous striving to provide its customers with the very best in products.
“We are very proud of TECNO Mobile and all the efforts they put in. Their innovative approach has earned them their place as the most innovative mobile phone brand in Asia.”
TECNO has fully demonstrated its meticulous brand vision and global vision on the younger generation’s demand for the “technological value” and “aesthetic value” of technological products as well as the achievements made in exploring the boundaries between fashion art and ever-innovating technology.
The judging panel saw a clear trajectory of TECNO’s brand value from its accurate brand positioning, outstanding performance in technological innovation, and brand and marketing momentum in the past year.
Jack Guo, general manager, said the phone maker is honored to receive the trophy on the one-year anniversary of its brand’s refreshments.
“As TECNO pushes to build a rich product environment from smartphones to laptops and tablets to smart audio devices and smart home devices, TECNO strives to provide innovative technologies to enable consumers to build a modern, digitally connected lifestyle.
“Winning this award is a valuable recognition of our efforts, and we will continue our commitment to unleash the best contemporary technologies in artistic designs, highlighting their mastery of serving consumers of the younger generation, and inspiring them to never stop striving for excellence.”
The congratulatory party will take place at Palm Jumeirah, and the Waldorf Astoria in Dubai on December 10, 2022.
TECNO is an innovative technology brand with operations in more than 70 markets globally, revolutionizing consumers’ digital experience in global emerging markets.
Statistics show that TECNO is rapidly developing in its target markets with its highly regarded technical value and aesthetic value through its innovations with smartphones, wearable devices, laptops, tablets, HiOS system and smart home products.
TECNO Wins the Most Innovative Mobile Phone Brand Award in Asia